Customer Relationship Management (CRM), is really a business culture, based on customer focus. It is about identifying, acquiring and retaining profitable customers. CRM is often thought of as software,…
We have already discussed how Marketing and Sales can benefit from using CRM. In this article we will look at the impact on Customer Service in a business. Customer…
Welcome to this discussion on what CRM can do for a business. Today we will look at how CRM can impact the sales process. As we saw on the…
Welcome to this discussion on what CRM can do for a business. Today we will look at some of the ways CRM can impact marketing in a business. Marketing…