What is CRM?
CRM stands for Customer Relationship Management. It is a process and methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process and mindset that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.
A crm system is usually made up of sales, marketing and customer care modules but can link to other company systems to give a 360 degree view of the customer.
Some of the key areas affected by a CRM Solution are:
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Marketing, Sales, Customer Care and Finance |
Sales