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SalesResources.com - Sales Software and Technology Articles
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SalesResources.com is a free sales training portal.
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Combine Tech, Know-how
In the past 30 days, Ive done a podcast, a teleseminar and a Webinar. Thirty months ago, I didnt even know that a Webinar was an interactive seminar on the Internet. In our age, we are seeing the tools of business reinvented overnight. As the longshoreman philosopher Eric Hoffer wrote, "In a time of drastic change, it is the learners who inherit the future."
Whats the single biggest change I have spotted in those 2 years? The invasion of highbrow technology into the once low-tech world of small business:
In New York City, I recently got a shoeshine. Did I gaze at the crowds walking by? No, I was tuned into CNN on the shops big-screen TV.
Kids wear braces, right? They clock time in orthodontic treatment rooms. Is it any surprise that more and more of them are now equipped with Internet-accessible computer terminals? A reader wrote me recently that dentists now have "the power to automatically text message appointment reminders" to their customers. This reminder sure has
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Stop Internet Pollution
As we blaze into the new millennium, technology continues its rapid pace yet most people and businesses are not realizing the consequence of e-mail. Even as we increase our level of electronic communication, so goes the multitudes of new e-mail and internet users flooding the bandwidth. Along with all this new hyper growth comes new internet-based abuses and challenges that affect all of us personally and professionally.
These days everyone receives too many e-mails. Unnecessary messages are annoying. The information contained in this article suggests ways to become a solution to the pollution, decrease spam and allow routine users to have higher levels of electronic savvy. Youll also find out through our Top Ten Starts and Top Ten Stops how to take the necessary steps to protect e-mail addresses from potential abuses.
TOP TEN STARTS:
1. Deleting most e-mails when you do not recognize the sender.
2. Compressing information down to concise points.
3. Identifying who you
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Tool Up To Build Your Business
Theres an old joke about a guy who goes into a hardware store to buy a saw to cut firewood. The clerk convinces him to buy a top of the line chainsaw claiming it will cut a cord of wood in an hour. The guy brings it back the next day saying it took him all day to cut just one cord. So the clerk primes it, pulls the handle and starts the chainsaw right up. The guy looks at him in amazement and asks, "Whats all that noise?"
Tools are one thing but learning how to properly use them is another. Hey, Im the last guy on earth you would want to trust with a chainsaw-Im just not much of a handy man. But Ill learn how to use them in order to sell you one, so that you can get the most out of your purchase. Your sales people should be able to give you at least an elementary lesson in the use and care of any equipment they sell you. And you should be prepared to take additional lessons, for a price if necessary, to get to the expert level.
The same advice applies when it comes to gettin
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Websites Done, Now What?
15 Sure Fire Tips That Will Help Your Business Grow AFTER the Website is Done!
?Ooh . . . Ah. Wow. Well, would you look at that?? Your website is done. You hired a graphic artist to do colors, logo and branding. You hired a sales guy with a writing background to make sure your site sells your product and services; in fact, your site speaks to all four different personality styles. You hired a webmaster that gave you the latest in technology and at a minutes notice you can change any item you want, add new information, all without knowing any H.T.M.L. code. Come on, can it get any better than that?
Yes it can, only if you want it to. Successful marketers know that once a website is done, that is REALLY when the job begins. Bringing your website to completion is only the first step. Many other steps need to be taken so that your website becomes a "hub" for your clients which in turn will save you countless hours and oodles of money, while the site is working for you 24/7/365. I
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CRMS
Many salespeople resist using their CRMs. When asked why, their reasons vary from no time, no value to them, tool for management to evaluate and track them, difficult to use, slow, repetitious to their other systems, and so on.
There is no question that some CRMs are definitely better than others and many salespeople have a legitimate gripe that their CRMs are less then helpful and hard to use. Yet the degree of resistance from salespeople is about the same whether their CRMs are user friendly or just not the best choice technically or by not supporting their own sales process.
Even if the CRM is not perfect, until a new or improved system is put in place, there is value to be gained in consistently using the CRM. It gives you fingertip, one-place access to the client information you need to be fully prepared, to customize solutions, and to follow up flawlessly. It allows you to communicate internally with colleagues to avoid the embarrassment of making it clear to the client
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