CRM for Financial Services
A properly implemented CRM system will assist in identifying market’s needs and determining how narrowly to segment these markets. CRM can also help in improving customer loyalty. Customer retention is imperative to the success of financial companies. CRM systems use customer profiling and segmentation techniques to analyse niche product markets and allow these customers to be targetted.
We have worked with a number of large financial institutions to successfully implement CRM within their organisations. Please see our case studies area for further information.
The financial services market in the UK is one of the key sector in the economy - we have found that these establishments need to track communications across their entire customer base. From individual customers to large companies with many different departments and staff members.
CRM is structured in such a way that you can quickly track complex business relationships and the different types of communications involved -filtering and other tools allow you to quickly drill down to the specific information you require.
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